PostUp
Discover A Workplace
Helping remote workers find a public workplace
0.0 The Summary
ABOUT POSTUP
An app to help freelancers and remote workers discover the ideal public workspace.
THE PROBLEM
Remote workers struggle to find workspaces with the necessary amenities, and the existing services prioritize menu options over location, interior, conditions, and amenities.
CONSTRANITS
1- Must be a mobile app
2- They have a directory of already existing places
3- Must be a monthly fee to access the app information
1.0 UNDERSTAND
What is the question to be answered?
How does a mobile app revolutionize remote work by instantly connecting users with ideal public workspaces, considering their essential needs and allowing them to virtually choose their preferred cafe?
Long Term Goal
"PostUp" establishes itself as the go-to app for remote workers seeking a new public workspace.
What we don't want to happen/Roadblocks
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People not willing to subscribe because of the monthly fee
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People do not come back after one time use
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What actions could the company take to turn a subscriber away?
HMW Questions
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How might we make the experience of finding a public workplace faster and easier?
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How might we encourage a user to subscribe to the app?
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How might we gather essential data for consistent online profiles of each public workplace?
Target
The target user is Remote Workers and Freelancers
User Flow
2.0 ANALYSIS
Strongest of the Market: Starbucks
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The app allows users to select a Starbucks location conveniently through a location tracker or by manually entering the address
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Upon selecting the "ORDER" tab, users will promptly receive a location track notification to grant access to their location
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There is a filter option on the map and the filter options are so easily accessible with a simple tap
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Consistent and cute icons for each cafe that are informative and yet visually appealing
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Strongest of the Market: OpenTable
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OpenTable is an online restaurant reservation service company.
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It functions as a location tracking app and allows users to explore new restaurants.
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The app focuses on visual content, enabling users to easily swipe through photos of food and the restaurant's interior.
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Once the app has access to the user's location, it suggests nearby restaurants to explore.
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Users can save their favorite restaurants in a categorized list.
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Reviews, ratings, and detailed information are readily available and consistent for all restaurant pages.
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The "Explore The Area" section allows users to tap on the name of an area to discover the best establishments in that neighborhood.
Strongest of the Market: Airbnb
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Airbnb is a fantastic app for exploring new accommodations.
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The app allows users to filter amenities to find the perfect place.
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It has a minimalistic and user-friendly design.
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Users can browse multiple photos of a location directly on the first page of the app.
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Fast loading of photos enhances the user experience.
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Wishlist, profile, and trip details are easily accessible through the bottom menu.
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The app features clean and intuitive page layouts.
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The filter page offers a wide range of options to customize search preferences.
3.0 SKETCHES
Solution Sketch (CRAZY 8S)
8 sketches I created in 30 minutes of the time. The common purpose in all sketches was to make the life of users easier! I shuffled the map, images and information alot to obtain the best possible result.
I picked the second screen from Crazy 8s..and tried to improve it and apply some good points from the rest of the drawings.. Users will allow the app to access their location, and based on that the app will suggest some cafes. User can scroll through the long list and their images and have a quick scan on their amenities, if the list does not satisfy their needs they can go to the filter page and apply as many details they wish to their search.
Storyboard
I created a storyboard of what a user does on PostUp. Users sign up for the app and have access to unlimited information on PostUp. Through tapping on the various filters they can narrow down the work places to find their desired places.
4.0 TEST
What needs to be changed?
Finding users to test the product wasn’t hard as most of people around me are working remotely. They loved the idea and stated they are currently using Google Map for this purpose and would use the PoustUp app instead.
Their task was to find a cafe nearby which has wifi..
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Testers were shocked with the pricing and not willing to go any further!
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Filter icon must be more obvious as that is the first thing all users were looking for.
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Testers were asking if the phone number and the address of cafes are hyperlink so that call to action.
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Most participants expressed they are liking the app, everything is easily accessible and easy to use.
5.0 DESIGN
It's important to consider the various features and filters that will make the app useful and user-friendly. WiFi quality, Noise level, power outlets, Opening hours. etc..
it's important to consider the user experience, including how people might use the app while driving.
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Voice-activated filters: To minimize the need for users to tap on the screen while driving, consider including voice-activated filters. This could allow users to activate filters or perform searches using voice commands, rather than having to tap on the screen.
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Large, clear buttons: If users do need to tap on the screen, it's important to make the buttons large and clear enough to be easily visible and accessible while driving. Avoid small or complicated buttons that might be difficult to use while driving.
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Audio notifications: To help users know when filters have been applied or when results are available, consider including audio notifications. This could allow users to be alerted to changes or updates without having to look at the screen.
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Minimal distractions: In general, it's important to design the app with minimal distractions, to minimize the risk of distraction while driving. Avoid animations or other elements that could take the user's attention away from the road.
